A suitable marketing plan for a football club Coursework

A suitable marketing plan for a football club - Coursework Example The article takes a deeper look at the football club of Hapoel Petach Tikva that was founded in the year 1935 in the town of Petach Tikva in Israel. During the phase of 1950s and 1960s, the football club won various noteworthy championships such as Israeli Championships and State Cup and the period was considered as the most flourishing phase of success for them. The home ground of Hapoel Petach Tikva is HaMoshava Stadium which was recently opened at the end of 2011 replacing Petach Tikva Muncipal Stadium as the home ground of the football team. The recently built stadium i.e. HaMoshava Stadium which the club has started to use from this season is possessed by the city authorities of Petach Tikva and not by the club itself. The capacity for the attendances of HaMoshava Stadium is 12500. During the phase of 1950s and 1960s, football became the most renowned local sport in Israel. There lie certain basic features that dominated football in Israel after the establishment of the state in the year 1948. The basic features that dominated football in Israel were both political and nationalistic. The local sport of Israel i.e. football fell under the sponsorships of three political centres or federations such as Hapo’el, Maccabi and Beitar. The influences of these federations were noteworthy towards the local football clubs. The Israeli Football Association (IFA) controlled and monitored the beautiful game of soccer through these federations. The concept of sports marketing comprises certain activities that are mainly designed to meet with various requirements of the sports consumers. In order to comply with the various requirements of the sports consumers broadly concerning the sport spectators, an effective marketing plan is very much necessary for any sports organisation or any sporting club (Morgan & Summers, 2005). The report aims to deliver an adequate marketing plan for Hapoel Petach Tikva in order to raise their number of attendances to a significant lev el. Moreover, the marketing plan also includes certain marketing strategies for its successful execution. In the report, there are several areas where the marketing plan intends to focus upon. The several areas include the evaluation of the market environment, attendance purposes, complete analysis of the market segments, recognising target markets and different implications of marketing mix strategies. An Assessment of the Market Environment of Hapoel Petach Tik

Credit crunch and banking sector Essay Example | Topics and Well Written Essays - 3000 words

Credit crunch and banking sector - Essay Example Credit crunch was a strange term for people in the UK. But the phrase has become common as the extreme shortage of credit or money has caused the cost of credit to rise sharply and has led the financial world to realize the seriousness of the situation. The root cause of the credit crunch had started earlier when the US interest rates increased from 1 percent to 5.35 percent during 2004 to 2006 that created a slowdown to the housing market. This was followed by the default in mortgage payments by individuals who could barely afford the payments even when they had to pay low interest rates. The rate of default on sub prime mortgages (high risk loans) offered to customers with no or poor credit histories increased to record levels and these defaults in mortgage payment had an impact throughout the financial systems because many of the mortgages were combined and sold to investors and banks around the world (Timeline: Credit crunch to downturn 2009). Recklessness in the economy for a considerable period of time is a major factor that causes credit crunch. A period of very cheap credit, low interest rates, irresponsible lending and rise in housing prices mostly leads to a tipping point when bad debts begin to emerge and credit becomes an expensive affair and price of housing tumbles paving way for a credit crunch. Credit crunch is a negative factor for business, especially for the banking sector because it is exposed to high levels of risk with bad debts.